CHAPTER 6
In Joe Hardin's "Choices 2.0" he states that commercial companies are using Rhetoric values in their commercials to gain appeal from certain crowds that they aim for their products. For example, Hardin brought up how the Marlboro company use visuals to make smoking appear cool to the younger crowd of the time when they were allowed to show commercials like that. The reason for the article was to reveal to the audience how advertisers use rhetorical visuals to help attract audiences. The "Marlboro Cowboy" was meant to represent the masculenity and as well as all the rugged men smoke and if you wanna be a big strong man, dont eat vegtibles, smoke Marlboro.
No comments:
Post a Comment