FAT SODA

http://opinionator.blogs.nytimes.com/2012/10/09/the-domino-theory-redux/?ref=opinion

ETHOS

·         endorsed by the United Nations, the American Heart Association, the American Medical Association, The New England Journal of Medicine, the Institute of Medicine and many others, and which the Centers for Disease Control and Prevention commissioner.

·         Dr. Jeff Ritterman, a retired cardiologist serving on the Richmond City Council,

PATHOS

·         Richmond is the 6^th most obese city in US.

LOGOS

·         $86,000 can teach every 3^rd grader how to swim in one of their municiple pools.(Richmond)

·         $800,000 we can put a nutrition-gardening-cooking instructor in each of our 10 elementary schools.”(Richmond)

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